SYMBIOSIS CENTRE
FOR DISTANCE LEARNING (SCDL)
Symbiosis Bhavan,
1065-B Gokhale Cross Road
Model Colony,
Pune-411016
Name of the Program: ______________PGDBA______________
Specialisation: ___________________MARKETING____________
Name of the Student: __________PARISHA
GUPTA____________
Registration Number: ____________
xxxxxxx_____________
Active Email ID: ___________ xxxxxxxxxx ________
Mobile Number: ____________
xxxxxxxx ___________________
Name of Topic: ____
_____BRAND PREFERENCE & CONSUMER TASTE TOWARDS NIMBOOZ 7UP ___
A
PROJECT REPORT
ON
“brand preference & consumer taste towards
nimbooz 7up”
Submitted
for partial fulfillment of
POST GRADUTE
DiPLOMA in MARKETING MANAGMENT
SUBMITTED TO :- SUBMITTED BY :-
FOR DISTANCE REG NUMBER
LEARNING,
PUNE xxxxxxxx
This is to certify that PARISHA GUPTA is permitted to use relevant information of this
organization for his project in fulfillment of the PGDBA-MKT Program.
We wish him her all the success.
Place: Seal
of the Organization
Date: Signature of the competent
authority of the Organization
DECLARATION BY LEARNER
This is to declare that I have carried out
this project work myself in part fulfilment of the PGDBA (MARKETING) Program of
SCDL.
The work is original, has not been copied from
anywhere else and has not been submitted to any other University/Institute for
an award of any degree/diploma.
Date: Signature:
Place:
CERTIFICATE OF GUIDE
Certified that the work incorporated in this
Project Report BRAND
PREFERENCE & CONSUMER TASTE TOWARDS NIMBOOZ 7UP submitted
by PARISHA GUPTA is his original work and completed under my
supervision.
Material obtained from other sources has been
duly acknowledged in the Project Report
Date:
Place: Signature
of Guide:
TABLE OF CONTENTS
Acknowledgement 8
Executive Summary 10
CHAPTER ONE 11-35
v
INTRODUCTION
v
Objectives
v
Company Profile
v
PRODUCT PROFILE
v
PACK PROFILE
CHARTER TWO 36-49
v
ABOUT BRANDING
v
QUALTIES OF SUCCESFUL BRANDING
v
BRAND COMMUNICATION MODEL
v
BRAND PRFERENCE CHOICE
v
CONSUMER BEHAVIOUR
CHARTER THREE 50-53
v
RESEARCH METHODOLOGY
v
RESEARCH DESIGN
v
SaMPLE DESIGN
v
DATA COLLECTION
v
MARKET RESEARCH PROCESS
CHAPTER FOUR 54-68
v
FINDING AND OBSERVATION
v
DATA ANALYSIS
v
SWOT ANALYSIS
CHAPTER FIVE 69-74
v
CONCLUSION AND recommendatioN
v
LIMITATION
CHAPTER SIX 75-78
v
questionniare
v
BIBILOGRAPHY
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