Scdl Help Center: September 2017

Tuesday, September 5, 2017

Dear SCDL Student,

Greetings of the Day…!!!

Re: Help Center to Clear Your SCDL Assignments & Examination.

( 9034883538 )

Avoid email only call ya sms

With reference to the subject matter, We are pleased to inform you that we are provide service to Existing SCDL students to clear their ASSIGNMENTS & EXAM with Excellent Marks. This is an wonderful Opportunity for Working Professional & NRI Students to Complete & Enhance their Professional qualification with help of our Professionals. Our Professional Submit your assignments on Your behalf & also provide you solved question bank to get better in Exam (Assured Marks).

We can do clear your any one { 1 } assignment with good marks. If you are HAPPY with our reliable service then u go for rest

As you know, Assignments as well as Examinations is very Essential condition to get your degree.
For any assistance regards to this, kindly write us

FOR MORE DETAILS CALL US ,,,,,,,, YA LEAVE YOUR CELL NUMBER OUR TEAM ASSIST YOU SHORTLY

We are always in Your Service for Better.........

Best Regards

SUMIT KUMAR

Help Center (9034883538)

Dear SCDL Student,

Greetings of the Day…!!!

Re: Help Center to Clear Your SCDL Assignments & Examination.

( 9034883538 )

We can do clear your any one { 1 } assignment with good marks. If you are HAPPY with our reliable service then u go for rest

As you know, Assignments as well as Examinations is very Essential condition to get your degree.
For any assistance regards to this, kindly write us

FOR MORE DETAILS CALL US ,,,,,,,, YA LEAVE YOUR CELL NUMBER OUR TEAM ASSIST YOU SHORTLY

We are always in Your Service for Better.........

Best Regards

SUMIT KUMAR

Help Center (9034883538)

Dear SCDL Student,

Greetings of the Day…!!!

Re: Help Center to Clear Your SCDL Assignments & Examination.

( 9034883538 )

We can do clear your any one { 1 } assignment with good marks. If you are HAPPY with our reliable service then u go for rest

As you know, Assignments as well as Examinations is very Essential condition to get your degree.
For any assistance regards to this, kindly write us

FOR MORE DETAILS CALL US ,,,,,,,, YA LEAVE YOUR CELL NUMBER OUR TEAM ASSIST YOU SHORTLY

We are always in Your Service for Better.........

Best Regards

SUMIT KUMAR

Help Center (9034883538)

PROJECT REPORT

09034883538

SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)

Symbiosis Bhavan, 1065-B Gokhale Cross Road,

Model Colony, Pune-411016

Website: www.scdl.net

Name of the Program: ______________PGDBA______________

Specialisation: ___________________MARKETING____________

Name of the Student: __________PARISHA GUPTA____________

Registration Number: ____________ xxxxxxx_____________

Active Email ID: ___________ xxxxxxxxxx ________

Mobile Number: ____________ xxxxxxxx ___________________

Name of Topic: ____

_____BRAND PREFERENCE & CONSUMER TASTE TOWARDS NIMBOOZ 7UP ___

PROJECT REPORT

ON

“brand preference & consumer taste towards nimbooz 7up”

Submitted for partial fulfillment of

POST GRADUTE DiPLOMA in MARKETING MANAGMENT

SUBMITTED TO :- SUBMITTED BY :-

SYMBIOSIS CENTER ` PARISHA GUPTA

FOR DISTANCE REG NUMBER

LEARNING, PUNE xxxxxxxx

MAHARASHTRA PGDBA (MKT)

NO OBJECTION CERTIFICATE

This is to certify that PARISHA GUPTA is permitted to use relevant information of this organization for his project in fulfillment of the PGDBA-MKT Program.

We wish him her all the success.

Place: Seal of the Organization

Date: Signature of the competent authority of the Organization

DECLARATION BY LEARNER

This is to declare that I have carried out this project work myself in part fulfilment of the PGDBA (MARKETING) Program of SCDL.

The work is original, has not been copied from anywhere else and has not been submitted to any other University/Institute for an award of any degree/diploma.

Date: Signature:

Place:

CERTIFICATE OF GUIDE

Certified that the work incorporated in this Project Report BRAND PREFERENCE & CONSUMER TASTE TOWARDS NIMBOOZ 7UP submitted by PARISHA GUPTA is his original work and completed under my supervision.

Material obtained from other sources has been duly acknowledged in the Project Report

Date:

Place: Signature of Guide:

TABLE OF CONTENTS

Acknowledgement 8

Executive Summary 10

CHAPTER ONE 11-35

v INTRODUCTION

v Objectives

v Company Profile

v PRODUCT PROFILE

v PACK PROFILE

CHARTER TWO 36-49

v ABOUT BRANDING

v QUALTIES OF SUCCESFUL BRANDING

v BRAND COMMUNICATION MODEL

v BRAND PRFERENCE CHOICE

v CONSUMER BEHAVIOUR

CHARTER THREE 50-53

v RESEARCH METHODOLOGY

v RESEARCH DESIGN

v SaMPLE DESIGN

v DATA COLLECTION

v MARKET RESEARCH PROCESS

CHAPTER FOUR 54-68

v FINDING AND OBSERVATION

v DATA ANALYSIS

v SWOT ANALYSIS

CHAPTER FIVE 69-74

v CONCLUSION AND recommendatioN

v LIMITATION

CHAPTER SIX 75-78

v questionniare

v BIBILOGRAPHY

Organisational Behaviour
9034883538

Subjective

1) Write a note on Sigmund Freud's personality structure, i.e., id, ego and superego

2) What is the basic difference between attitude and opinion

3) Theory of x and y

Which of the following concept suggests that those who can provide essential or difficult to obtain resources acquire power in the organisation:- Concept of resources as power

When unresolved conflicts affect goal achievement, the following style leads to negative results for the organisation Avoiding

A complicated interaction of selection, organisation and interpretation of stimuli is:- Perception

The approach that reflects an aversion to tension and frustration and may involve a decision to let a conflict work itself out is:- Avoiding

In which culture, does an organisation value formality, rules, standard operating procedures and hierarchical co-ordination:- Bureaucratic culture

The distinctive ways in which different human populations or societies organise their lives is:- Culture
The process in which one party perceives that its interests are being opposed or negatively affected by the other party is:- Conflict

Situational influences include:- Parent's education ,Family's size,Religion

Principles of Integrative negotiation:-
Separate people from problems ,Insist on using objective criteria ,Focus on interests and not positions

Major contributors to the development of organisational behaviour are:- Human relations
movement ,Scientific management process,Industrial psychology

Modern organisations are functioning in a highly competitive terrain. TRUE
Values and attitudes are relatively permanent and resistant to change. TRUE
In market culture, relationship between an individual and the organisation is contractual. TRUE
Gratification of self actualisation need causes an increase in its importance rather than a decrease. TRUE
One's own characteristics affect the characteristics one is likely to see in others. TRUE

____cater to the higher order needs of human beings Motivators

_______gives specific attention to the important relationship between performance and satisfaction Porter Lawler
_______is a human tool for human benefit Organization Behaviour
Needs of group members are Security ,Esteem ,Accomplishment

subjective

Adjourning Task is complete ,Roles and complete
Forming What the task is and how to do
Norming Task co-operation
Storming Resistance arises to task and method

Gastro intestinal ulceration takes place in Alarm Reaction
Tobacco Causes Cancer
Behavioural symptoms of stress Brooding
Psychosomatic symptoms of stress Reduced Self Confidence

MANAGERIAL ECONOMICS

9034883538

Subjective Unsolved Questions:-

What is Dumping?

What steps are involved in cost benefit analysis?

When the cost of production is deducted from total sales, the balance is called as

Gross profit

Explicit cost + implicit cost + normal profit = __________ cost
Economic

The drawback of collective opinion method is
What is true for sample may not be true for the population

The criteria for setting the standards for a reasonable profit are?
A) Capital Attraction B) Plough Back C) Normal earnings D) Consumers confidence

A,B,C

Demand for durable goods cannot be postponed
False

The term Giffen good coined by _____________
A) Adam Smith B) Alfred Marshal C) Robert Giffen D) J R Hicks

Robert Giffen

The drawback of opinion polling method is
A) it is cheap to contact individual consumers B) It is costly to contact individual consumers C) It is not reliable D) It is unscientific

It is costly to contact individual consumers

Managerial economics lies on the borderline of economics and
A) Management B) Office C) Sociology D) Psychology

Management

Demand for durable goods cannot be postponed

False

Cost of purchase of a machinery is called as _____________ cost
A) Historical B) Replacement C) Fixed D) Investment

Historical

Deficit financing involves financing of government budget deficit

True

Alternative similar goods that can satisfy a want are called as
A) Complementary goods B) Supplementary goods C) Substitute goods D) Homogeneous goods

Substitute goods

Perfectly elastic demand curve is
A) Sloping downwards B) Vertical C) Horizontal D) Sloping upwards

Horizontal

MATCH MAKING

No of units produced 5. Fixed cost Rs.10,000/- Total variable cost is Rs.5,000/- Average fixed cost is Average fixed cost Rs.1000/-

No of units produced 6. Fixed cost Rs.10,000/- Total variable cost is Rs.3,000/- Average fixed cost is Average fixed cost Rs. 500/-

No of units produced 7. Fixed cost Rs.10,000/- Total variable cost is Rs.14,000/- Average fixed cost is Average fixed cost Rs. 4,000/-

No of units produced 8. Fixed cost Rs.10,000/- Total variable cost is Rs. 32,000/- Average fixed cost is Average fixed cost Rs. 42,000/-

Price of a machinery Rs.10,000. Life of asset 5 years Depreciation Rs.2,000
Price of a machinery Rs.10,000. Rate of depreciation 10% Depreciation Rs. 1,000
Life of a machinery Rs.1000.hours. Price of a machinery Rs.10,000. Depreciation Rs.2,500
Machine used for 250 hours
Price of a machine Rs.10,000. Life of asset 5 years. Scrap Value Rs.2,000 Depreciation Rs.1,600

Chicken and Egg Alternate products
Meat and Hide Joint products
Car and Petrol Complimentary products
Tea and Coffee Substitute products

MANAGEMENT ACCOUNTING

From which of the options given, are hving equal meaning for ‘factory overheads’

A) Direct material cost B) Direct labour cost C) Direct expenses D) Manufacturing overheads

Manufacturing overheads

There can be a number of methods for absorptions the overheads but the ultimate selection of methods has to be made after considering various factors. From the given options select such a factor to be considered

A) Type of industry and Nature of products B) Number of employees working in the organization C) Type of payment to the employees D) Goodwill of the company in the market

Type of industry and Nature of products

__________________ can be example of indirect expenses in the manufacturing process

A) Stationery material B) Lighting, telephone expenses C) Wages paid to store keeper D) Salaries to account department

Lighting, telephone expenses

A big advantage of Machine Hour Rate Method (while deciding of overhead absorption) is while computing the machine hour rate, it is not necessary to considered the various overheads required to be incurred for running a machine or a group of machine

A) TRUE B) FALSE

False

With the process primary apportionment o distribution, the loading of overheads for all departments for all departments can be obtained, what would be the next step

To transfer the overheads of non production

From the given options Which are the examples of indirect material in manufacturing process?

A) Salary of works manager B) Wages to store keeper C) Cotton waste D) Oils & lubricants

C,D

The definition of the term “Marginal Costing” requires the computation of?

A) Marginal cost B) Market prices-Cost-Profit Relationship C) Fixed cost-Volume-Profit Relationship D) Cost-Volume-Profit Relationship

A,D

When the Renewal Method of Depreciation can be used

A) If asset is owned by business B) If asset is of small value C) If asset is renewed frequently D) If asset loses its market value

B,C

If the management facing problem to decide whether the product should be manufactured in house which can be purchased from an outside source as well,& If Purchases price> Variable cost, which decision should be taken

A) Half the quantity should buy from the outside source, and half the quantity should be manufactured in house

B) Product Should be bought from the outside source C) Product should be manufactured in house D) Make or decision can not b taken on the basis of marginal cost analysis

Product should be manufactured in house

SCDL HELP

Dear SCDL Student,

Greetings of the Day…!!!

Re: Help Center to Clear Your SCDL Assignments & Examination.

( 9034883538 )

Avoid email only call ya sms

We can do clear your any one { 1 } assignment with good marks. If you are HAPPY with our reliable service then u go for rest

As you know, Assignments as well as Examinations is very Essential condition to get your degree.
For any assistance regards to this, kindly write us

FOR MORE DETAILS CALL US ,,,,,,,, YA LEAVE YOUR CELL NUMBER OUR TEAM ASSIST YOU SHORTLY

We are always in Your Service for Better.........

Best Regards

SUMIT KUMAR

Help Center (9034883538)

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